Humidity might not show up on your calendar, but in Florida, it’s always just around the corner. That’s exactly why this time of year is perfect for smoothing things out—and why we’re excited to introduce our newest service add-on: the Keratin Complex Express Blowout.

This isn’t a straightening treatment. It’s a smoothing experience—and it’s designed to give your hair that just-finished, frizz-free feel that actually lasts.

Let’s break down what it is, what it does, and why your fall hair will thank you for it.

So... what is it, exactly?

The Express Blowout by Keratin Complex is a professional treatment that infuses hair with keratin—the same protein your hair is naturally made of—to smooth the cuticle, reduce frizz, and lock in shine. Think of it as a reset button for unruly texture, reactive ends, or post-summer dullness.

And because it’s an express treatment, the entire service takes just about an hour and lasts up to 6 weeks.

It’s smoothing, not straightening—here’s why that matters

Unlike traditional keratin treatments that straighten and restructure the hair, the Express Blowout is gentler. It smooths and softens without flattening your natural texture or compromising volume. Your curls? Still curls. Your waves? Still there—just way more manageable.

You won’t walk out of the salon with stick-straight hair (unless that’s what you’re after). Instead, you’ll feel polished, controlled, and frizz-free with zero stiffness.

Why fall is the perfect time—especially in Florida

Let’s be honest—Florida’s version of fall doesn’t always bring a cool breeze. We’re still dealing with plenty of heat, humidity, and unpredictable weather that can turn a good hair day into a top-knot emergency fast.

The Express Blowout works with your routine, helping your style last longer no matter what’s happening outside. Whether you’re doing a quick air-dry, a sleek pony, or your usual round brush blowout, your hair will cooperate more and require less effort.

Bonus? It also acts as a color-locking shield, helping your tone stay true and vibrant longer after a fresh color appointment.

No harsh grow-out. No commitment.

Here’s one of our favorite parts: this treatment doesn’t "grow out" like a permanent straightener. Instead, the effects fade gradually over 4–6 weeks, leaving no awkward lines or texture changes.

That means no harsh transitions—just a gentle return to your natural pattern as it wears off.

How to try it

The Keratin Complex Express Blowout is now available as a $100 add-on to any service. Just let your stylist know you’d like to add it at booking (or while you're in the chair), and we’ll take it from there.

If you’re ready for softer, shinier, low-effort hair this season, this might be your new fall staple.

➝ Book your next appointment and ask for the Express Blowout add-on—we can’t wait for you to experience it for yourself.